Minic Motorways in the USA
August 1962 appears to be the key date when Lines Bros. Inc. aggressively attempted to launch the Tri-ang HO Gauge Railroads and HO Gauge Minic Motorways integrated systems, as well as the TT Gauge Table Top Model Railroads, onto the US market.
Why August? Well, sales of model railways across the pond tend to be seasonal and 60-70% of annual sales to the public would reasonably be expected to be made in the period leading up to Christmas.
Why August? Well, sales of model railways across the pond tend to be seasonal and 60-70% of annual sales to the public would reasonably be expected to be made in the period leading up to Christmas.
Note the aggressive marketing slogans.
On this leaflet we are treated to ‘This is not just a toy!’, ‘You will not find Tri-ang sets price-butchered on the drug store counter’, ‘You can make a reasonable profit when you carry and push Tri-ang merchandise’, ‘Tri-ang Minic Motorways are not price footballed’ and ‘This is your way to answer the competition of the discount house and drug store’ and the following promotional leaflets continue in the same theme.
On this leaflet we are treated to ‘This is not just a toy!’, ‘You will not find Tri-ang sets price-butchered on the drug store counter’, ‘You can make a reasonable profit when you carry and push Tri-ang merchandise’, ‘Tri-ang Minic Motorways are not price footballed’ and ‘This is your way to answer the competition of the discount house and drug store’ and the following promotional leaflets continue in the same theme.